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Volkswagen Sales and Marketing Case Study Analysis

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Question 1: Where Does the Company do Business?

            Volkswagen is a German car company that is part of the Volkswagen Group. It is headquartered in Wolfsburg, Germany and has regional offices across 5 strategic regions: Germany, North America, South America, Asia Pacific and Europe/Remaining markets. The Asia-Pacific region has strategic sub-regions South East Asia and Middle East (Volkswagen AG, 2012; Volkswagen Middle East, 2013); whereas the Europe region has strategic sub-divisions Western Europe and Central and Eastern Europe (Volkswagen AG, 2013a).

            Volkswagen operates in more than 100 countries including Argentina, Australia, Bosnia and Herzegovina, Brazil, Canada, China, Germany, India, Mexico, Russia, South Africa, UAE, UK and USA (Volkswagen, 2013a). It has 43 plants worldwide that produce Volkswagen cars and/or components. It exports its models and sells through regional offices in countries where it does not produce.

Volkswagen Sales and Marketing Case Study Analysis

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