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Sainsburys Pestle and SWOT Analysis

by mrzee

Table of Contents

  • Context
  • Key Issues
  • Theories Related
  • Implications
  • PESTEL Analysis
  • SWOT Analysis
  • Reference


Technology is altering the way work is organized today. It is transforming the necessity for what is known as the ‘schedule push’ and for the organization following the hierarchical style it entails, and as a result it is eliminating the type of authority that is traditionally applied to match reserves to operations, and consumer demand for services and supplies (Reep, n.d.).

The “Retail Industry Leaders Association” (RILA) is the business alliance for the entire globe’s major and most pioneering retail firms. The members of RILA consist of above around 200 product manufacturers, service suppliers, and retailers, which collectively contribute towards more than 1.5 trillion US dollars in yearly trade, a great number of American employment opportunities, and above 100,000 manufacturing facilities, distribution units abroad and domestically, and stores (Ernst and Young, 2013).

The UK grocery sector has been slowly growing, according to IGD-based research, and is projected to expand much further in the future (Varley and Rafiq, 2004). The total grocery market has shown an increase from 163.6bn Pounds in 2012 to 169.7bn Pounds in 2013 i.e. 3.7% increase from the previous year. The market has faced some major issues such as the financial crises, high rate of unemployment, tight and limited household budgets to name a few issues (McGoldrick and Davies, 1995). In spite of the prevailing issues, the UK market has been able to acquire a stable and reasonable growth rate (IGD.com, 2013). The given diagram explains the trend of the grocery sector of UK-

Sainsburys Pestle and SWOT Analysis

Source: IGD.com, 2013

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