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Nokia Lumia 2020 Tablet Marketing Plan

by mrzee
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Company Summary

Nokia is one of the leading electronic and telecommunication companies in the world today. The success of Nokia is attributable to the high quality of the products and services it provides. However, the company faces stiff competition from its main rivals such as Apple, Samsung, Techno, LG, and Sony Erickson. The only way for Nokia to remain competitive by introducing new innovative products in the market and relying on The success of this tablet, however, would depend on the efficacy of the company’s established marketing strategy.a marketing plan that is capable of luring customers to its products. Actually, Nokia expects to bring the latest Nokia Lumia 2020 tablet to the industry.  This marketing strategy requires an overview of the existing situation, clients and rivals that could have an effect on the product’s success after launch. The strategy often analyzes the power, vulnerabilities, prospects, and dangers. Furthermore, the marketing strategy often analyzes the macro-environmental variables as well as the Nokia product marketing blend.

Situation Analysis

In a very dynamic environment, Nokia runs. For the few clients open, the market has many players who compete against each other. Any business in the industry aims to increase the level of services offered to the consumer by leveraging the new technologies in order to draw consumers. The market is rigid to the degree that months scarcely pass without the launch of a new strategy aimed at recruiting additional clients from established or new players (GRIN Verlag, 2012). Four of the industry’s major Nokia rivals include Apple, Samsung, LG, Techno, and Sony Erickson.

Nokia Lumia 2020 Tablet Marketing Plan

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