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Fedex and Cochlear Property Ltd Case Study Analysis

by mrzee
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Case 1: Cochlear Property Ltd

Why has this Company Succeeded or Failed so far?

             To a large extent, Cochlear Property is a successful enterprise. It has so far evolved from a mere research idea limited to the labs of Australian universities to a global commercial success due to a number of things.

            The first thing that has made Cochlear Property successful is the fact that it is an entity that controls a unique technology. Porter (2012) states that technology embodies value in an entity and this leads to competitive advantage in business. The technology of the company is distinct and it provides hearing aids and abilities to people from different parts of the world. It makes life comfortable for a lot of people but the strength of Cochlear Property is that it is a unique technology which cannot be easily replicated due to the fact that the company has a patent right to the technology.

            The second factor responsible for the success of Cochlear Property is the Australian government’s policy of encouraging pharmaceutical and medical research entities. This provided the much needed capital which was used to get the company to move to a high pedestal in its operations and attain a sustained level of productivity.

            The third fact is that the company sought financing when they needed it and this helped to expand the entity and make it more opened to people from different parts of the world.

            The fourth element of the success of Cochlear Property is the fact that the company has been able to penetrate specific markets. This is because it is a specialised product that is suitable for deaf people in different parts of the world. The ability to get the products to consumers makes the company solvent and keeps it going.

Fedex and Cochlear Property ltd Case Study Analysis

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