The DIEP Strategy
The reflective article enables us to identify a deep understanding of the concepts and learning experiences. The reflective journal model is the DIEP model and consists of description, investigation, evaluation, and planning. In the present work, the study is about the orientation and performance of the business. The concept for the market evolution initiated by the pre-industrial revolution and the philosophy is traced to business origins. The emphasis of business success is on the customer’s needs, and the development of business is becoming more progressive. Six philosophies were developed for the new concept development. The new concepts abolished old ideas by overlapping marketing concepts (Chowdhury, Bevinakoppa, Currie, & Jones, 2015).
D – Description
Marketing can be defined as a complete set of activities and processes generated by the creation, communication, delivery, and exchange of the client and customer offers. The effect of the organization is caused that retains profits from the customers. A positive relation is created for external customers in the market. The concept of development is evolving in the market and depends on the underlying assumptions of ideas. The organizational efforts are to generate and retain profitability for the customers. In the development of marketing concepts, the customers have a significant impact. In the article, I have learned about the evolution of the market with new ideas and strategies. I learned about the basic philosophies of marketing and how these philosophies turned out in the modern concept of marketing (Keelson, 2012).
I – Interpretation
In the evaluation of marketing, there are two issues, and the concept of one is related to the other one. The problems are hierarchy and superiority; both generate a gap for the idea of marketing. The present existing literature is not enough to provide justification and reasoning for the marketing concept evaluation. The development in business in all the eras tends to crowd all the individual thinkers of business. The trend is on the achievement of business objectives. The company’s primary goals are creating profitable customers and retaining profitable customers (Keelson, 2012).
The concept of highlighting primary assumptions is development concerning time variation. The prior beliefs are justified and dominant on the superiority and hierarchy concepts. The marketing concept is the overall activities that affect the revenues of the organization in the market. The images of marketing are revolutionized through the 1850s. The business is based on different philosophies, including adopted production philosophy, marketing philosophy, holistic marketing philosophy, selling an ideology, societal marketing philosophy, and product philosophy (Keelson, 2012).
E – Evaluation
Solomon A. Keelson wrote the article I have learned about marketing concepts. The author discussed the evolution of the market concept by theoretical concepts and experimental processes and reached the same destination. The production philosophy concentrates on the growth of production and makes it possible to increase production and assembly lines. The business focuses on producing an excellent and massive show (Chowdhury, Bevinakoppa, Currie, & Jones, 2015).
The production philosophy favors the massive demand for manufacturing goods and emerging ways to produce products. The consumers are directed to the efficient distribution of products, and the marketing’s implicit objectives are linked with efficient production. The production philosophy is an excellent complement to the dominant philosophy. In the product philosophy, the companies are compelled to improve the product’s quality and introduce new performance enhancement (Keelson, 2012). The innovative product development of customers is related to the part and quality of production.
The nature of the business environment might face failure, but the introduction of new products is insufficient. The selling philosophy of business revolutionized the efficient production for the increase in the amount and emerged surplus. The philosophy of selling products in the organization enables the focus on direct selling through the combination of production philosophy. The marketing philosophy is dominating business, which yields more profit for the company for customer value satisfaction. The concept of marketing recognizes the skill and orientation of business, and the emergence of marketing is the business’s primary objective (Keelson, 2012).
P – Planning
The article explained the development of business and marketing as the traditional application of marketing. The concept of marketing is a new way to think about marketing functions. The business’s typical activities are related to internal marketing, relationship marketing, performance marketing, and dwell within the activities of management. The concept of marketing is an innovative combination of the development of the business. The marketing concept can be practiced at different stages, and the evolution process changes for the customers with the harmony of changes. The business marketing philosophy considers societal marketing for economic transactions (Keelson, 2012).
- Chowdhury, B., Bevinakoppa, S., Currie, S., & Jones, B. (2015). Development and implementation of Reflective Journals as an assessment tool. International Journal of Scientific & Engineering Research, 06(03), 378-383.
- Keelson, S. A. (2012). The Evolution of the Marketing Concepts: Theoretically Different Roads Leading to Practically Same destination. Online Journal of Social Sciences Research, 01(02), 35-41.