Table of Contents
- Executive Summary
- Description of the Business (Bookkeeping Services)
- Definition of the Market
- Description of Product or Services
- Management Structure
- Objectives and Goals
- Financial Data
The firm named ‘Accuracy’ is a sole proprietorship. The activities and operations of the firm are managed as well as supervised by the ‘Certified Public Accountant’ (CPA). The firm offers tax operations services, management and cost accounting services, QuickBooks Pro Advisor services and has planned to expand its operations to provide bookkeeping services to small businesses as well. The recent market conditions are seemed to be unfavorable for accounting and bookkeeping service providers due to recession and increase in unemployment rate. However, in terms of long run perspective it can be argued that the business environment is favorable for bookkeeping and accounting firms due to the presence of large number of corporate sectors and rapid business development within the country. The small businesses usually appoint accounting firms for maintaining financial transactions of their business operations effectively and in a cost effective manner.
‘Accuracy’ is a small and one-person owned business which operates under a ‘Certified Public Accountant’ (CPA) in Los Angeles, United States of America (U.S.A). The firm usually offers tax accounting as well as management accounting services for small business firms. The firm in its initial stage of the commencement of its business generally rendered tax services to small business firms. Later on, the business offered management and cost accounting services as well. Additionally, the business also started offering QuickBook services on acquiring QuickBooks Pro Advisor certification. These are the various services which are offered by the firm to small business firms. In relation to tax facilities, the firm renders tax preparation and planning services. The firm also offers audits and financial projection services dealing with management and cost accounting facilities. With respect to QuickBook services the firm has been involved in rendering QuickBooks sales as well as setup and training services.
The CPA has planned to expand the business operations of the firm dealing with its bookkeeping services for small businesses. In this regard, investment is required to be made in marketing and staffing process in order to develop the bookkeeping business in an appropriate manner. The business plan has been formulated with the intention of identifying and implementing appropriate strategies required for the expansion of the firm’s business.