William Damon’s book The Moral Advantage is a visible text that represents in moral and ethical terms the phénomene behind business success. The book was published by the Berret-Koehler Publishing company in 2004. This paper is intended to provide a thorough review of the book, which will demonstrate my personal interest in the business sector of this book. William Damon was born in Massachusetts and was educated at the Philips Academy. He studied in further education in developmental psychology at University College of Berkley, and eventually became an official developmental psychologist.
He then moved to California and became professor of education at Stanford ‘s University as a senior professor at Rhodes Island. Having writtens eighteen books, numerous articles and library chapters relating to his field of interests, i.e. business, he made several contributions in the field of literature. Damon qualifies for this book because he has performed comprehensive research over lifetime into education and psychology and moral engagement.
He upheld an honorable position in the field of education for which has also received some awards and grants from the Foundations of John D and Catherine T. MacArthur, William and Flora Hewlett and John Templeton.
The Moral advantage: The ethical and moral implications of how to survive by doing business are discussed viewpoints concerning progress in business. It explores the profound role of morality in sustainable business progress and the role of morality and consequences of its contribution. Damon underpins how professionals of the business world can develop their moral sense and value, thereby attaining what is called as “Moral Advantage” (Damon 42).
This book includes interviews of 48 executive level employees from different corporate businesses. These professionals have unveiled some secrets concerning successful approaches behind business processes. This interview included both male and female respondents and lasted for approximately two hours. Interviews, which were conducted with these individuals before compilation of facts in this book, unveil various differentiated participations of morality in the careers of successful businesspeople. Some respected professionals, such as Richard Jacobsen, were quoted by the author. In an interview with him, Damon wrapped up: “He is conveyed in a very strong way on how everybody must come together for real success in terms of the motive, finance, morals, personality and spirit” (Damon, 123). The author has tried to explore how morals and ethics play a profound role in a successful business. This book has been fascinating to me because it not only informs about the business’ ethical needs, but also the spiritual force, which other authors sometimes overlook. In the book The Moral Advantage by Damon Moral values are concentrated in having readers embark on a journey with various perceptions, unlike many other business books which expose the ethics. This thesis is a consequence of a “potential success” analysis carried out by the respective authors at Stanford University in business.
This book inspired me and drew my interest, especially because of the concepts that this book profoundly addresses. I have always found it necessary to adopt equal approaches and policies to achieve the destination, because I am a business student and a potential professional. Damon ‘s thoughts and methods of encoding the truth strongly stressed the value of ethical and moral law to be a good business professional (Damon 114).
The first principle set by Damon in his book, which I admire a lot, is “Moral Imagination.” According to the author, “Moral imagination is the capacity to generate creative new ideas that spring from one’s moral sense” (Damon 65). It is a type of procedure that contributes to forming basic concepts of business in order to serve the company for a long term, incorporating and transcending the queries for financial gain, side by side. According to the moral imagination principle, a quest for economical gains always exists there, not just for individuals’ own profit but for the benefit of the entire organization (Damon 157).
However, a successful business professional also reveals a longstanding theme of the aim, which is often moral in nature having roots in spiritual thoughts and religious beliefs. This sense is mostly utilized for the purpose of offering a creative impulse, which triggers a professional notion of business to strengthen a commitment to remain with the innovative perception in shape of cynicism, ambiguity and revenue risk. The author emphasized the utilization of moral imagination and said, “Use your moral imagination to transport yourself into the thoughts and feelings of everyone in your business world” (Damon 157).
Another most interesting aspect I have explored throughout this book is the use of manner in moral imagination is suggested to be used to develop winning business concepts. The Most important concept of innovative ideas and kinds on ethical consideration recommended in this book are most captivating. Such suggestions and overview of innovative thoughts are directly linked with my personal interest in the field of business. Mainly because I have always planned to work as a proficient employee, this has provided me with correct guidelines to follow and attain a target or commencing a successful business.
Additionally, for understanding the criteria and requirements of a successful business professional, it is important for everyone to understand the concept implying the true definition of a whole person. The way Damon added the definition of the “whole person” greatly inspired me as it is related to my personal interest. The author called approaches of Jacobsen as those of a “whole person,” who follows the correct path to reach a valuable destination. Regarding Jacobsen’s approaches, he clearly stated, “I think it is really a whole, it is not one thing or another. It is the whole, sort of a holistic approach” (Damon 123).
Another point of interest that helps me understand how profoundly the author has intended to convey his message and correct guidelines to the readers was when he further elaborated the definition of “whole person,” who runs his business successfully. He wrote, “You’re not only good psychologically, but you’re good if you’re good mentally, emotionally, physically, and spiritually.” I succeed if I succeed in my career, home, community and church. I’m effective. It is important to cultivate all of those aspects together. “Not one or the other, but both of them together, is the indicator of progress” (Damon 123-124).
Overall, the facts and ideas encoded in the book prove that the author has succeeded in transmitting his message to a significant level, since this book makes a significant contribution to the field of business. The truth is evident from the above clear codes that clearly point to the main component of business performance. I did not discover any that were not seen or removed from the key material of the book when reading this book. It is really successful to use the writing style and method followed by the author to prove his thesis statement and achieve the purpose of the book. English is not my mother tongue, but I did not find difficult words or sentences while reading the Booth, and I could easily understand the encoded details introduction to conclusion.
Concisely, it can be understood that the book The Moral Advantage by Damon is an exceptional piece of writing in which details have been provided in a very effective manner. I surely recommend this book particularly to business individuals and other professionals as well who want to learn secrets behind the success in a professional field of business.
Damon, William. The Moral Advantage: How to Succeed in Business by Doing the Right Thing. California: Berrett-Koehler Publishers, 2004. Print.